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Category Archives: Blog

How ParityCube Powers Consumers’ Purchase Journey via Affiliate Marketing

Ever heard of the infamous quote by W. Edwards? “In God we trust, all others must bring data.”  We saw you just nodded your head there. So let’s start off with some numbers.  The global Affiliate Marketing industry is worth over $17 billion.  India is still a growing market valued at $331 million, expected toContinue reading “How ParityCube Powers Consumers’ Purchase Journey via Affiliate Marketing”

Top Trends in Affiliate Marketing 2024 that will Continue to Grow in 2025

“Change is the only constant,” we are sure you must have heard of this wonderful quote by the Greek philosopher Heraclitus.  And guess which is the ultimate superpower to win against this “constantly changing reality” It’s adaptability. Adaptability & Agility are two A(s) marketers have to have on their mark sheets. Because after all, marketingContinue reading “Top Trends in Affiliate Marketing 2024 that will Continue to Grow in 2025”

40% ROAS Boost: How Cuelinks Outperformed Flipkart’s Expectations

In Gist:  How ParityCube helped: Leveraged ParityCube-owned Cuelinks’ affiliate network to do strategic & targeted marketing to high-intent buyers About Flipkart:  Flipkart Pvt Ltd is a leading brand in the Indian e-commerce retail space. Founded in 2007, Flipkart is backed by Walmart and has since enabled millions of consumers, sellers, and merchants to be aContinue reading “40% ROAS Boost: How Cuelinks Outperformed Flipkart’s Expectations”